"Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech ... Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances...

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met...

Mezrich takes on Elon Musk, the billionaire threatening to bring down Twitter's house. What's his purpose, really? Will he take the company to new heights or new depths? From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn't want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time--Elon Musk--and the company that represents our...

Providing simple step-by-step strategies to making money online, offers a blueprint to online financial success, along with practical advice and essential tools.

This title examinesYouTube, the video-sharing website.Readers will learn aboutcompany history and development, howYouTube operates, issues the company faces such as copyright violations and inappropriate content, and its impact on society.Color photos accompany easy-to-read, compelling text.Key componentsinclude a company profile, mini bios of company founders, timeline, fast facts, informative sidebars, andsection on online safety.Checkerboard Library...

Learn all about the famous social-networking site Facebook with projects inspired by its features and functions. Create profile posters for famous people from the past, write status updates from your pet's perspective, and invent your own emoticons. Step-by-step directions and colorful photos bring each project to life. -- Publisher description.

Learn about the unique image-sharing app Instagram with fun projects inspired by its features and functions. Create your own photo filters and mini magnetic frames and go on an online image hunt with Instaagram bingo. Step-by-step directions and colorful photos bring each project to life. -- Publisher description.

Annie Higgins has given up on love: shes too busy trying to get her tiny business off the ground. Infuriated by the advertising agency across the hall making fun of her job, Annie accepts their crazy challenge to make a random stranger Instagram-famous in just thirty days. And even when they choose Dr Samuel Page PhD, historian and hater of social media, as her target, Annie's determined to win the bet whether Sam likes it or not. But getting to know...